CASE STUDY

Ørsted

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How do you help the World leader in offshore wind to optimize the processes, and build products to support billions dollar projects ?

My role has been one one hand hands-on doing conceptual work as well as a sparring partner and mentor who is moving between applications

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Lead UX Consultant

I am driving innovation through leading UX activities of Ørsted Engineering. customer-centricity by conducting design-thinking workshops for business problems. When I am not using my design-thinking hat, I am hands-on developing products and services while overseeing the quality of work from the rest of the team. I’ve been working full time with Orsted for more than 3 - since June 2019.

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Tasks

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  • Sparring partner for 16 product teams
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  • Facilitating  design sprints, user story mapping Leading global UX team of 5 UX designers.
  • Collaborating with business stakeholders, engineers (super users) and cooperating to prioritize the outcome 
  • Storytelling through video 
  • Benchmarking UX across products
  • Team leadership
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  • Overseeing UX demand 

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Team

  • 5 x UX Designers, 1 UX Student
  • 1x Product Manager and
  • 5x Architects
  • 11 x Product owners
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  • 5x UX Designers, 1 User Researcher
  • 7x Scrum Masters and
  • 53x Developers

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Achievement

  • Made a UX product benchmark for ARTs and successfully implementing the UX benchmark for other ARTs
  • Taught Design Thinking course internally for more than 2 years and trained 250+ employees with Design Thinking
  • Project awarded one of top 5 projects delivered by IT in Ørsted in 2020


Ørsted is a multinational company with more than 6000 employees. Ørsted uses more than a thousand applications that are focused on business-to-business or business-to-employee interactions to better serve the needs of the staff. 

Walney Climbing Worker

Ørsted uses Scaled-Agile Framework (SAFe)  as a framework and stepping stone around agile ways of working.The Agile Release Train (ART) is powered by 4-12 cross functional teams. My role is to be a lead for one of the agile release trains which consists of 09 engineering teams.

Within sprints, I see the role of UXer wearing multiple hats, working with the team on current sprints, and also refining and working in future sprints.
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What was the first project at Ørsted ? 
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The first project was about a digital inspection tool and this was an interesting project because not many knew how the Design Thinking works and there was skepticism to trust the process.

Outcome
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 Explore

  • I explored the challenge and empathised with the users, and stockholders and their challenges

Filter

  • We identified the problem domain together and convert into How Might We (HMW) statements

Prototype

  • User prototyped and we refined the prototype to better understand the flow

Evaluate

  • Before developing the application, I was involve din testing with the users and we identified first phase of development of application

Launch

  • The launch was a first MVP in 2nd sprint of the process. The sprint was a new approach for many. The web and app were launched in sprint 6



More details to come soon....
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